I grant you three wishes...

The Genie - as you would expect - grants people three wishes. The three wishes - research, compare, decide - span the complete psychological buying process, from research through to decision, and are central to the Genie's very existence.

Wish one

Your first wish is to research the marketplace, to find out what's out there.

The Genie provides various tools and information to make this as easy as possible - for example in-depth buyers' guides, FAQs, latest news annoucements and blog posts, and even its very own blog tracking the marketplace. All the time, the Genie sticks to plain, jargon-free English, and straightforward, practical advice.

When wish one is granted, you will have a good understanding of the marketplace, about what's important to you, and about how to compare merchants.

Wish two

Your second wish (now that you know the marketplace) is to search and compare, i.e. to start applying some criteria and come up with a shortlist of services or products which might suit you.

The Genie provides in-depth information on all the services available, and even chips in with his own worldly-wise opinion. The Genie also gives you a bunch of comparison to help narrow down your search to a handful of suitable candidates.

Wish three

Wish three of the Genie experience helps you to decide. It's the final wish, and it allows you to pick up to three services and compare them side-by-side.

If you still can't decide, then just ask the Genie!

After being granted three wishes, a consumer has been through the Genie's full research, compare, decide process and has made their purchase decision.

All that remains is to click through to the merchant's site and complete the transaction.

Comparison with the Genie is designed to be a fun and informative experience, so go play and enjoy it! If you have any questions at all, please don't hesitate to contact Genie Group.