The Genie

The Genie comparison shopping experience is centred on the Genie itself, a helpful guide through the shopping maze. The Genie is the manifestation of the Genie Group brand, and communicates our core brand values:

1. Unique, breaking new ground. The Genie aims to offer innovative technologies, services, and product features which are new to that particular market.

2. Fun and adventurous. The Genie's adventurous spirit challenges traditional internet shopping conventions, and aims to provide a genuinely fun and interesting experience for the consumer.

3. Helpful and friendly. The Genie aims to be a helpful and friendly guide to finding what consumers are looking for, by providing straightforward, plain-English advice and cutting through the jargon. No more jargon, no more "fluff", just pure result. The Genie can give as much or as little advice as needed - beginners and experienced people alike will find it an enjoyable experience.

4. Impartial. The Genie recommends products and services based on how well they match a customer's needs. We believe that customers are entitled to a fair and credible service without any vested interests.

5. Authoritative. The Genie is able to cope with the demands of huge volumes of data across a range of constantly changing markets. Customers can be confident that they are being shown the very latest product and pricing information.

6. Trustworthy. The Genie aims to be a market-leading brand that deals only with the best online providers, instilling trust amongst our customers.

7. Customer-focused. The Genie is committed to excellent customer service, and to equal accessibility for all customers. Every interaction with the Genie and with Genie Group staff must result in a quick and helpful response.